
Also Revel’s Facebook page bears their new slogan: Gamblers Wanted
It’s the first good news since Atlantic City’s casino that is newest opened: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.
New Campaign Working
Along with its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side for the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.
Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
‘we think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the numbers for each of the gambling that is beleaguered’s casinos continued to freefall, with the royal resort las vegas a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 % jump in comparison to year that is last.
Holiday Helpers
Helping the July figures, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those willing to wager, it would appear that at final Atlantic City’s efforts to mimic just what has worked for years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a sold-out performance by pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There is no question that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president associated with the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.
Needless to say, while one month that is good good, for a property like Revel which has been plagued with poor figures since it exposed simply 15 months ago, an ongoing winning streak is going to be required to convince investors that the worst is finished. To that end, Hartmann says there could be more of the promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we could maintain the market share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He says the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of property.
‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons aided by the name that is same took home $1 million following an Ohio casino mistake
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing had been televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It had been the moment of a life time for Kevin Lewis, who was simply in attendance that night. He had been there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino understood they had a problem that is major their fingers.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis ended up being within the audience at the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And as it proved, it had been the Kevin Lewis at home whom was the real winner not the one at the casino.
When the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on what to do. There were undoubtedly plenty of options available to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or almost nothing.
But the Horseshoe chose to just take another approach. Rather than make the men worry about which one could ultimately receive the prize, they simply awarded two million dollar awards instead: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our commitment to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each regarding the men.’
The ‘correct’ Kevin Lewis hasn’t had much remark on the specific situation, and their prize cash was never ever actually in doubt. However the Lewis who showed up during the casino that night is grateful that luck had been on their part.
‘When I heard my title I said, ‘God finally gave me a win that is big” Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being within the right place at the best time.’
Six Degrees of Separation
Incredibly, the two winners have complete lot in accordance. Not merely do they share a name and play at the same casino, nevertheless they both live within the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being so generous in a situation such as this one is certainly to generate the right PR, and the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A place in Macau
There won’t be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for a huge casino conglomerate that is amongst the few without existence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the year.
The big questions is, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or absence thereof.
The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the past decade. Nonetheless, it was maybe not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something these are typically still having to pay for. Caesars had been also offered a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the truth that the Macau government has cut off issuing any additional gaming licenses beyond the existing six concessions and sub-concessions, so Caesars form of shot by themselves within the base by not using the Wynn deal when they could. Never having themselves presented a credit card applicatoin back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days does not have any second possibility to get into probably the most profitable gambling region on the planet now; an unfortunate reality for the company that holds the greatest long-term financial obligation load of any casino conglomerate out there: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las vegas, nevada six times over. And just since the begin of 2013, Macau has shown a growth of 16 percent over this past year.
Internal Rebranding
Caesars is busy doing some major internal company reorganization: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a well planned Baltimore casino right into a separate company that is going to be majority-owned by the parent.
Clearly, buying and selling property for the profit is additionally not one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d known as Caesars Golf, when they put it on the market last year, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in profits from the sale to cover down their financial obligation.